The Trenam law firm is pleased to announce a new brand that aligns the firm’s external communications with its culture of client commitment. The firm now will be referred to simply as “Trenam,” a modernization that is one of the most significant changes in the brand. Trenam also has altered its logo to reflect the Trenam Code of Client Commitment unveiled with the launch of the firm’s new website last year (www.trenam.com). Trenam’s new logo features four triangles signifying the four tenets of the Trenam Code of Client Commitment: (i) Understanding Your Business, (ii) Certainty, (iii) Accessibility and (iv) Deadlines. Further details on the Trenam Code of Client Commitment may be viewed here: www.trenam.com/commitment.
“The decision to move to “Trenam” in our branding is a client-centric response to market tendencies and preferences, and is emblematic of a continuing transformation in the firm’s marketing and branding practices,” said J. Eric (“Tate”) Taylor, chair of the Executive Board of Trenam. “Recent updates to our website, offices, and now our name and logo, have all been aimed at aligning the firm’s shared commitment to our clients’ needs, objectives and preferences.”
This announcement follows closely on the heels of Trenam’s completion of major renovations to its Tampa and St. Petersburg offices.
